The Science of Branding
Virginie Audet, a quiet force in the world of branding, embodies the perfect balance between scientific rigour and empathy. A valuable ally for CEOs and C-Suite alike, she excels in personal branding, transforming vague messages into clear terms and ambitions into tangible realities. Her unique background and innovative vision make her an indispensable figure when it comes to branding and the facilitation of focus groups and board meetings.

Founder of Audet Branding, Virginie has an impressive background with studies in biology, an EMBA, a PCC coaching certification, and a scholarship at Paris-Dauphine University IV. Virginie launched the first French-speaking chapter of the Women Presidents Organization. Her talented leadership and unique facilitation style have had a WOW effect on member attraction, earning her the presidency of Chapters I, II, III, and IV in Quebec.
Virginie honed her branding expertise in the pharmaceutical industry, most notably at Pfizer Oncology Canada. A skilled communicator, she has brought out the “Aha moment” and created strong brands both in Canada and internationally.
For over fifteen years, Virginie has met with presidents, entrepreneurs, and high-level executives to create their Personal Branding. She identifies the “Who” behind the role and achievements, creating a concise message and highlighting their uniqueness. She leads a team of seasoned professionals who provide comprehensive branding services.
Virginie also excels in the art of facilitating focus groups and boards, using her skills to generate ideas and facilitate decision-making while respecting standards and ethics.
Originating from a pioneering family in communications, Virginie chose a path in science which shaped her unique and analytical approach to branding. This wisdom and intellectual acuity make her an exceptional facilitator and unifier. Her not so hidden talent is her ability to highlight the best of everyone she works with.