Virginie has always been passionate about innovation and finding effective solutions.
Virginie began her formal education in biology with the intention of becoming a doctor as she always wanted to be someone who could "find solutions" for others. Later, as an executive at a performance venue in Sherbrooke, this same drive was satisfied by ensuring that the customer experience she provided always "exceeded expectations."

At the end of her studies, Virginie had the opportunity to present in front of a group of microbiology students. This presentation was evaluated by the Vice-Rector of the Department of Sciences at the Université de Sherbrooke, who was also in contact with a headhunter looking for people who skillfully combined communications and science skills. This opening was her entry into the pharmaceutical industry, where she led complex branding projects, including the creation of the Pfizer Oncology Canada brand for healthcare professionals. We needed innovative ideas. We needed a Virginie.”
‘Empathetic branding’ and Group Discussion Faciliation became an instant passion for Virginie. Driven by her curiosity, she pursued an EMBA and earned a scholarship to study in Paris, which opened new doors to in-depth knowledge and an introduction to an international clientele.
My skill lies in allowing my international customers step into the spotlight. The “X” that marks my place is in the right spot. Is yours?
Virginie then decided to take the plunge and launch her own company: Audet Branding. “We need to stand out. We want you! That’s how Virginie stepped up to the mark, daring to innovate by finding that little spark that ignites the “Aha Moments” in customers.
An organization’s success story and the Personal Branding of individuals are intimately linked to their unique stories. Defining your brand identity and creating a clear message is essential to standing out and accessing high-calibre opportunities.
Creativity | Efficiency | Attentiveness
The Audet Branding team is recognized for its high-level expertise, its clear vision, and its pleasant approach.